IN THE MOOD - SHOWCASE

IN THE MOOD

5 YEARS ANNIVERSARY EVENT

INTRO

In the final months of 2023, blankNegatives is starting to launch visual and experiential production projects to accompany short films, events, and campaigns.

With the mindset and goal of bringing diverse and rich ideas and applications closer to many different fields, from creative groups to hospitality, tourism, history exploitation, and children's experience, Create visual experiences that enhance the overall concept of the project, without fanfare, without domination, all visual experiences are harmonious and synchronous.

Opening the series is a small collaboration with Inthe MOOD - a whisky bar inspired by Wong Kar-Wai. The visual journey will be tested and showcased in detail shortly (Concept, Mapping, AR, Hologram, Visual Adaptation).

IDEA

Example of Poster ‘5th Anniversary’

Number 5 (5th Anniversary) is subtly & smartly derived from the gradient graphic.

The transition of colour from one colour to another creates depth and richness for the symbol, making it more vivid and impressive. The simplicity of the number 5 symbol and the complexity of the gradient create a unique balance, effectively accentuating and accentuating the message.

WONG KAR WAI

Inspired by the candlelight and light leak effect in analogue photography & cinematography...

...a series of gradient colours are used to illustrate a warm & nostalgic feeling of an anniversary event, also the colour palettes are hand-picked from signature Wong Kar Wai movies.

STORYLINE

Inspired by The Three Act Structure in cinematic screen-writing techniques, this 3 acts storyline can be used to adapt into: experience flow, content flow,... to leverage the story-telling aspect through seasonal campaigns.

Act 1 Nostalgia

In the MOOD for WALK

“Unlike others, you can escape from the chaos and enjoy the tranquillity at this bar. We invite you to step inside, pull up a chair, and discover the perfect place to unwind and forget about the outside world.”

Act 2 Impetus

In the MOOD for TALK

“As you sip your whiskey and savour your snacks, you can't help but feel as though you've stepped back in time to a simpler, more elegant era. The hustle and bustle of the modern world fades away, the soft glow of candlelight, the rich brown hues of whiskey, the clink of glasses, and the murmur of conversation.”